Instead of our regular newsletter, this time we wanted to try something a little bit different to highlight our biggest impacts these past few months. As always we’ve been incredibly busy working as hard as we can for our fellow animals. We’re very proud of these five big wins, and are very grateful to everybody that helped make them happen. 

1. Lowfields Farm Protest 

On Saturday 5 April we were absolutely unstoppable. We reached every home in Brompton, placing a leaflet through every door, and it made a difference. Locals didn’t just read the reality, they acted on it. Some even stood up and joined us, showing how powerful a single flyer, conversation, or awakened voice can be in creating change. Among the many passionate activists who turned out, three local residents, moved by what they learned, took the brave step of joining the protest at the farm. Together, we marched in solidarity for the 2,400 cows imprisoned at Lowfields Farm. This wasn’t just a protest, it was a powerful call for justice. And it was heard.

The protest certainly amplified the media storm that surrounded our investigation release. Our action was covered across North Yorkshire — from BBC North Yorkshire (both online and on TV), to Greatest Hits Radio on the morning of the event, and other local media across the region. As we marched, our message reached living rooms, airwaves, and headlines, all bringing attention to the harsh reality of the dairy industry. This level of exposure was such a great win! 

2. Private Prosecution Success 

Thanks to your support and the damning evidence from our undercover investigation, three workers caught abusing calves at Oaklands Livestock Centre have pleaded guilty in court. Following our private prosecution, they were sentenced at Kidderminster Magistrates’ Court—proving that when we expose the truth, justice can follow. This outcome sends a clear message: we will not be silenced, we will not tolerate cruelty, and we will keep fighting until animal agriculture is abolished.

While this is a significant victory, the punishment doesn’t match the severity of the crimes. The defendants Joshua Whittall, John Challinor, and Kevin Arden were fined £595, ordered to complete 160 hours of community service, and banned for life from keeping cows. The pain those calves suffered can never be undone, but these men will never again be trusted with their care. This marks the second successful prosecution from our footage, which led to the conviction of Oaklands owner Derek Whittall being banned from keeping cows for five years.

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3. Cranswick Exposed!  

We planted a worker inside Northmoor Farm in Lincolnshire, a site owned by Cranswick plc, the largest British-owned pig company, and uncovered deeply disturbing abuse. The most harrowing finding was the illegal killing of piglets across the farm, captured in our undercover footage, which showed piglets being killed by blunt force trauma—a banned practice known as “thumping.” 

Less than 48 hours after we exposed the horrors at Northmoor Farm, Cranswick plc’s market value plummeted by nearly £300 million, with share prices dropping as much as 9% in a single day. This is their steepest fall since March 2020, wiping out over a year of growth and profits. This is a huge win for pigs! 

Our investigation also reached Parliament, where South West Norfolk MP Terry Jermy spoke out, demanding answers after constituents were shocked by the suffering we exposed. He challenged the government to act on the horrors inside pig farms, prompting a response from Leader of the House Lucy Powell MP, who acknowledged the public concern but stopped short of committing to action. We visited Parliament ourselves as we step up our lobbying efforts, and will not stop until this unlawful, violent act is ended for good.

4. Tescos AGM Disruption 

In June, we stormed the stage at Tesco’s Annual General Meeting (AGM) with one clear message: Drop Cranswick. Tesco is complicit in the heartbreaking abuse we exposed at Northmoor Farm in May, yet instead of cutting ties with the company behind it, they merely suspended the farm and reaffirmed their partnership with Cranswick. 

Earlier this year, Tesco relaunched its Tesco Sustainable Pig Group (TSPG) in collaboration with Cranswick, promoting it as a welfare-focused initiative when, in reality, it serves to boost corporate profits. This is not about a single “bad apple” — the abuse is systemic. Our escalation sends a clear message: Tesco cannot wash its hands of the suffering in its supply chain and must end its partnership with Cranswick. We will not let this go.

5. Starbucks Month of Momentum 

What began as a Week of Action quickly evolved into a month of relentless activism, fueled by your unwavering energy, fierce dedication, and, to be honest, a little help from the weather. Throughout June, our campaign calling on Starbucks to make oat milk the default option in all UK stores gained powerful momentum. From bold street demonstrations in cities like Cambridge, Lincoln, Leeds, Nottingham, and Glasgow to waves of digital activism, our presence has been impossible to ignore. Thousands of campaign leaflets have been distributed, and countless individuals have learned about the Arlarming reality of dairy. 

Across streets and social media alike, we have been speaking the truth, and Starbucks is feeling the pressure. To strengthen our message, we released a compelling new report by Dr Helen Lambert, drawing on extensive scientific research to reveal the harsh realities faced by cows and calves on dairy farms. At the same time, we launched three impactful online actions to amplify our petition demands and encourage Starbucks to meet with us. For those who could not join in person, these digital actions offered a meaningful way to stand in solidarity.

We’re delighted with the progress we have made so far this year, but we’re only just getting started. We have so much more to come. Thank you for your continued support, together we can keep achieving big wins and making change. 

As always,

For the animals!