Ben King
Digital mobilisation & CRM Lead
Ben joined Animal Justice Project in 2026, bringing over 20 years’ experience in marketing, digital strategy, supporter engagement and communications.
Before joining AJP, Ben founded and led Persona Agency, a marketing and web design agency working with businesses, charities and mission-led organisations to develop clearer messaging, stronger digital journeys and more effective campaigns. His background spans brand strategy, content, email marketing, CRM, web development and audience engagement, all with a focus on helping organisations connect with the people they are here to reach. At Animal Justice Project, Ben supports the team’s digital mobilisation and supporter engagement work, helping to grow and nurture the movement of people taking action for animals. He is especially focused on creating clear supporter journeys that turn awareness into meaningful action, long-term engagement and lasting change. A lifelong vegetarian and now vegan, Ben is deeply committed to using his skills to help expose animal suffering and challenge the systems that allow it to continue. Outside of work, he enjoys tennis, playing guitar, spending time outdoors and, alongside his partner and children, shares his home with ten rescue cats.