How the donations are spent
Last year, for every £1 we raised, around 88p was available directly for our campaigns and investigations.
All donations directly support the work of Animal Justice Project. You can rest assured that your donations will go to the very heart of what we do - help animals most in need. Below is our spending breakdown by area.
Below is our spending breakdown by area.
In 2021 61% of our income was spent on campaigns and staff running them, 27% on our undercover work and research, and just 7% on operational costs.
In 2020 XX% of our income was spent on campaigns, XXX on investigations, and XXX both campaigns and staff running them. Just XXX was spend on overheads and just XXX on retained funds.
We spent XX on Expired campaign and investigations, XX on The Foul Truth, XX on Scammed! and XX on Exposed: Cost of a Pandemic campaign.