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our impact IN NUMBERS
27,624
in 2024
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23,403,305
in 2024
13
3,604,391
in 2024
What we achieved in 2024
statistics
1.2 billion land animals are killed for 'meat' each year in the UK
1.2 billion
chickens
38 million
laying hens
14.4 million
sheep and lambs
9 million
turkeys
9 million
ducks and geese
9.8 million
pigs
2.8 million
cows
21 thousand
goats
UK firsts
Carried out the UK's first beef farm investigation at 'mega-farm' Berryfields
Infiltrated the UK's largest independent broiler chicken hatchery to reveal the secret slaughter of newborn chicks
Had an undercover investigation inside an abattoir spoken about in Parliament by an MP
Revealed in a UK-first, the separation of cows and calves on an organic, multi-award winning dairy farm
Hired legal firm, Advocates for Animals, to ensure any breaches in legislation on farms and in abattoirs are dealt with
Revealed the violent depopulation of end-of-lay hens by RSPCA Assured chicken catching company AD Harvey
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Lowfields Farm, an award-winning 24-hour mega dairy, is a site of relentless violence. Our undercover investigator, working on this Arla contracted farm, documented countless scenes of shocking abuse. Cows were ruthlessly beaten by Arla workers using pipes, ropes, pliers, and even their bare hands.
Our investigation at C&K Meats in Suffolk has revealed a horror show of abuses and suffering of thousands of pigs every week. From unloading to gassing, the facade of ‘high welfare’ at this RSPCA Assured abattoir soon faded.
We turned our cameras to a hidden part of the pig industry that's never been filmed. Innovis is a semen 'collection' farm where boars spend years in desolate concrete pens, exploited for their reproductive abilities. Nightmarish abuse was the norm for these pigs.
In the second part of our investigation exposing cage-free egg farms, we targeted supermarket brands that market themselves as ‘market leaders’ in animal welfare, showing that misleading marketing is just a smokescreen for neglect and suffering.
We went undercover inside the UK's largest independent broiler chicken hatchery, Annyalla Chicks, to reveal the secret slaughter of newborn chicks. It exposed yet another RSPCA Assured facility using 'high welfare' as a guise for exploitation.
CAMPAIGNS
Animal Justice Project hosts street and online actions. We amplify the voices of activists for animal liberation.
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High-impact demonstrations on high streets, a farm, a livestock market, milk processor Head Office and an abattoir.
Over 1,000 people took online actions and signed our petition urging Abel & Cole and Planet Organic drop Bath Soft Cheese dairy following our investigation.
Sent a successful objection to Rushcliffe Borough Council regarding proposed plans to build a new rabbit farm and slaughterhouse.
BBC prime-time news talking about and showing footage on the trading and killing of calves.
Celebrity supporters backing our campaigns and reaching even more people.
7 giant digital billboards across the North of England and Scotland.
Partnered with other non-profits on the Plant Based Treaty campaign.
Influenced policymakers to vote against The Police, Crime, Sentencing and Courts Bill.
71,000+ signatures on our Gressingham Foods petition.
2 million people saw our digital ad van and billboards about free-range chicken farming.
5,000+ people targeting milk processor, Müller urging them to change their bull calf policy.
'Motherless Day' leaflets distributed nationwide on the separation of dairy cows and calves.
