Conducted our first ever investigation into the beef industry, a UK first too
Filmed for the first time the boiling of pigs alive in a UK slaughterhouse
Had an undercover investigation inside an abattoir spoken about in Parliament by MP
Revealed in a UK-first, the separation of cows and calves on an organic, multi-award winning dairy farm
Hired legal firm, Advocates for Animals, to ensure any breaches in legislation on farm and in abattoirs are dealt with
Held the first ever demonstration outside the industry National Egg & Poultry Awards event in central London (and we also took “Lucy” our 6-ft prop chicken)
High-impact demonstrations on high streets, a farm, a livestock market, milk processor Head Office and an abattoir.
Over 1,000 people took online actions and signed our petition urging Abel & Cole and Planet Organic drop Bath Soft Cheese dairy following our investigation.
Sent a successful objection to Rushcliffe Borough Council regarding proposed plans to build a new rabbit farm and slaughterhouse.
BBC prime-time news talking about and showing footage on the trading and killing of calves.
Celebrity supporters backing our campaigns and reaching even more people.
Giving chickens a new chance at life through our ‘Meet the Cluckers’ adoption scheme.
Partnered with other non-profits on the Plant Based Treaty campaign.
Influenced policymakers to vote against The Police, Crime, Sentencing and Courts Bill.
71,000+ signatures on our Gressingham Foods petition.
2 million people saw our digital ad van and billboards about free-range chicken farming.
5,000+ people targeting milk processor, Müller urging them to change their bull calf policy.
'Motherless Day' leaflets distributed nationwide on the separation of dairy cows and calves.
Twenty seven giant digital billboards across the North of England and Scotland.