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our impact IN NUMBERS
99,599
(to January 2023)
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7,162,591
in 2022
13
1,413,951
in 2022
What we achieved in 2022
statistics
1.2 billion land animals are killed for meat each year in the UK
1.1 billion
chickens
40 million
laying hens
14.9 million
sheep and lambs
14 million
turkeys
11 million
ducks and geese
10.6 million
pigs
2.8 million
cows
21 thousand
goats
UK firsts
Conducted our first ever investigation into the beef industry, a UK first too
Filmed for the first time the boiling of pigs alive in a UK slaughterhouse
Had an undercover investigation inside an abattoir spoken about in Parliament by MP
Revealed in a UK-first, the separation of cows and calves on an organic, multi-award winning dairy farm
Hired legal firm, Advocates for Animals, to ensure any breaches in legislation on farm and in abattoirs are dealt with
Held the first ever demonstration outside the industry National Egg & Poultry Awards event in central London (and we also took “Lucy” our 6-ft prop chicken)
In a first-of-its-kind undercover investigation series, our undercover investigator infiltrated ‘Sunny Farm’, a colony cage farm run by East Anglia’s largest egg producer, Bird Bros. What we found inside was far from sunny…
We infiltrated one of Morrisons’ slaughterhouses, Woodhead Bros in Spalding, Lincolnshire. Using brand-new tactics, we filmed the terrifying final moments that cows and pigs face at this supermarket giant’s abattoir.
Over a three-month period, we filmed the ongoing suffering at Bickmarsh Hall farm. From nursing pigs being confined in cages for weeks at a time to tiny piglets being discarded amongst masses of other decomposing pigs inside waste bins.
We revealed the abuse inflicted upon pigs and tiny piglets by Peddars Pigs’ workers, an RSPCA Assured company. This so-called ‘higher welfare’ company offers rearing and transportation services but our undercover footage revealed a culture of violence towards animals.
We investigated a major goat dairy brand, Delamere Dairy, at one of their flagship zero-grazing contracted farms, Pasture House Farm in North Yorkshire. We captured for the first time in the UK the Spring massacre of kids. Over 100 dead goats were filmed decomposing across the farm.
CAMPAIGNS
Animal Justice Project hosts street and online actions. We amplify the voices of activists for animal liberation.
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High-impact demonstrations on high streets, a farm, a livestock market, milk processor Head Office and an abattoir.
Over 1,000 people took online actions and signed our petition urging Abel & Cole and Planet Organic drop Bath Soft Cheese dairy following our investigation.
Sent a successful objection to Rushcliffe Borough Council regarding proposed plans to build a new rabbit farm and slaughterhouse.
BBC prime-time news talking about and showing footage on the trading and killing of calves.
Celebrity supporters backing our campaigns and reaching even more people.
Giving chickens a new chance at life through our ‘Meet the Cluckers’ adoption scheme.
Partnered with other non-profits on the Plant Based Treaty campaign.
Influenced policymakers to vote against The Police, Crime, Sentencing and Courts Bill.
71,000+ signatures on our Gressingham Foods petition.
2 million people saw our digital ad van and billboards about free-range chicken farming.
5,000+ people targeting milk processor, Müller urging them to change their bull calf policy.
'Motherless Day' leaflets distributed nationwide on the separation of dairy cows and calves.
Twenty seven giant digital billboards across the North of England and Scotland.
