Capturing never-seen-before footage, putting pressure on major players such as Gressingham Foods, and carrying out impactful campaigns to promote veganism, Animal Justice Project is leading the way for chickens in the UK. With an increasing movement towards cage-free, our work on free-range and ‘higher welfare’ farming is more important now than ever.
Animal Justice Project’s The Foul Truth campaign has inspired news stories by some of the UK’s largest media outlets such as the Mail Online and Mirror, ensuring farmed birds and veganism stays in the headlines.
Our Off the Scales campaign raises awareness around the industrial-scale harms of exploiting chickens for 'meat', encouraging consumers to reject animal agriculture's largest sector and go vegan instead. The campaign informs people that exploiting chickens creates immense suffering, creates breeding grounds for our next pandemic, accelerates antibiotic resistance and destroys our environment.
Our open letter lobbies for East Lindsey District Council to pledge for a prohibition of permission being granted for the construction of Intensive Poultry Units (IPUs) in East Lindsey in Lincolnshire, an IPU hotspot.
By rejecting chicken exploitation, we have the potential to prevent billions of animals and millions of humans from suffering and death in the future.
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Our celebrity-backed The Foul Truth campaign has led the way in exposing UK duck farming in recent years and Down with Duck Farming has one aim: To end duck farming by calling for a complete ban in the UK. We aim to show how this monstrous industry is inherently cruel and unlawful.
An Open Letter to the government, signed by celebrities, industry experts, NGOs and animal sanctuaries reveals how ducks are not afforded even their most basic ‘protections’ on most UK duck farms.
Down with Duck Farming will shake an already dwindling industry.
Our investigation team filmed inside RSPCA Assured chicken sheds and found this part of the industry is 100% Harm Assured. We have taken our campaign to thousands of people on high-streets through vegan food outreach events, demonstrations and huge digital billboards, produced eye-opening videos, and motivated consumers to drop all chickens from their plates, rather than choosing free-range.
For the first time in years, duck farming has come under the spotlight. Animal Justice Project has filmed on duck farms across the UK between 2019 and 2022 under the management of Gressingham Foods – a company rearing around eight million birds each year and the UK's largest supplier of ducks to supermarkets including Sainsbury’s, Waitrose, Tesco, Co-op, Asda and Morrisons.
Our vegan ‘duck’ rolls were taken with our pop up food stand to three cities across the UK along with the footage and literature so that people would drop duck for good.
We revealed a shocking catalogue of breaches of EU, UK government and Red Tractor guidelines with ducks hanging upside down for a staggering 14 minutes still fully conscious and shackled before hitting the electric water bath. Workers shouted and and argued whilst grabbing terrified ducks out of crates and hoisting them up onto shackles. The Times covered the story and over 70,000 Animal Justice Project supporters signed to prosecute Gressingham Foods.
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