In May, we took our Lives Not Stock campaign to the streets again. This time, we launched bus shelter adverts in six cities: Birmingham, Newcastle upon Tyne, Leeds, Salford, Wolverhampton and the district of Medway in Kent. The adverts were estimated to have reached 495,052 people over a two-week period.
Adorning messages like 'Their next stop ends in tragedy' and 'This is a one-way ticket to hell', we aimed to reach at the heartstrings of commuters in the hopes that they would relate to animals in transport more whilst they were about to board transport of their own. Of course, the two journeys could never parallel one another. Animals face an arduous transport journeys to the abattoir, facing extreme weather, high mental distress, being loaded with unfamiliar animals, injuries and even death.
During transport to slaughter in 2021, there were 1,260,238 reported non-compliances. These are situations such as lameness, prolapses, evidence of multiple 'slap marks' (being marked with spikes for slaughter) and emaciation. In the same year, 61,578 animals DIED during the journey from farm to slaughterhouse, the majority being birds. You can find out more about animals transportation by looking at our Lives Not Stock campaign.
Check out our stunning, but heart-wrenching adverts:
We could not carry out such impactful campaigns like this without your generous donations so THANK YOU!
For the animals.