Run For All, one of the UK's biggest running event organisers, has partnered with Arla Protein as a sponsor. They are the leading sponsor of the York 10K and also a supporting sponsor at several other races by the same organiser. This partnership is unacceptable and unethical. By giving Arla a prominent platform at running events, Run For All is helping an immoral company promote its products and polish its public image.

Will you join us in calling on Run For All to end its partnership with Arla and choose a more ethical sponsor? If Run For All were to drop Arla, it would deal a significant blow to the company's reputation and send a powerful message that sporting events should choose sponsors that reflect the values of health, sustainability and compassion.

SIGN OUR PETITION

Running Events Should Have Ethical Sponsors 

Arla wants to fuel athletes, but what exactly is in the products they're promoting? We’ve seen what their farms look like and we know they will never show the public the reality. When a sporting event promotes a product, consumers deserve to know the full story behind the brand.

Our undercover investigation into Lowfields Farm, which supplied Arla, exposed shocking abuses. During the investigation carried out over several weeks in 2025, undercover footage revealed workers repeatedly beating cows with pipes, ropes, pliers and their bare hands. Calves were stolen away from their mothers within hours of birth and ‘spent’ or ‘unprofitable’ cows were sent to slaughter. The shocking findings raise serious questions about the standards within Arla's supply chain. Is this the kind of company Run For All wants to promote?

Tell Run For All It's Time to Drop Arla

Sport should inspire positive change, not promote outdated industries. Companies like Arla do not belong at running events. Together, we have an opportunity to challenge Arla's attempts to use sport to improve its image. Every email sent to Run For All increases the pressure and helps demonstrate that participants and supporters expect ethical sponsorship.

We're also planning something special to draw attention to this partnership, stay tuned!

As always,

For the Animals!