We’re building a powerful movement to create a UK free from exploitation. With nearly 2 million cows trapped in this industry, their bodies used for profit and their suffering hidden behind misleading marketing, we know this change is urgent. And we also know we can’t do it alone. That’s where you come in.

Our community of over 30,000 people is growing fast, and with it, our potential to reach more hearts, change more minds, and dismantle a cruel system one step at a time. Whether you’re new to the cause or have been with us from the beginning, your actions, big or small, matter more than ever.

How Can You Help?

From talking to a friend about the dairy industry to sharing our content online or joining us at events, there are so many ways to be part of this movement. Could you take someone for an oat milk coffee? Start a conversation at work? Hand out flyers? Every action you take helps amplify our message.

• Take our survey and let us know!

Why Now?

DEFRA’s latest data reveals there are now 1,844,000 dairy cows in the UK — an increase of nearly 0.5% from last year. That’s more lives spent confined, forcibly impregnated, separated from calves, and ultimately killed which is all for an unnecessary product the UK does not need. This is not just about numbers. It’s about lives. It’s about systemic cruelty. 

Let’s make the UK Udderly Kind 

We investigate, we inform, and we campaign. One of our current actions is targeting Starbucks: urging them to make oat milk the default option in their UK stores. They've already done this in Shanghai’s “Store of the Future”, proving it can be done.

With 40% of UK consumers already on board (32% are open to oat as the default with a further 8% already choosing it) and another 30% indifferent or undecided, the opportunity to tip the scales is real.

We believe oat milk should be the norm — for the planet, for our health, and for the animals. But to get there, we need to reach that 30% and show them why defaulting to dairy-free matters.

Will You Help Us Get There?

This campaign is only as strong as the people behind it, so please let us know how you’d like to be involved. Thank you for being part of the fight. Together, we can build a kinder, more compassionate future — one coffee, one conversation, one action at a time.

As always, 

For the animals!

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