Pigs are staring back at London! Our Project Pig tube adverts are now live across 12 London Underground stations – twenty-two large-scale adverts and two powerful designs chosen by you. Over 5.7 million commuters will see a message the industry never wants in the public eye: every life has value.

When we asked you to decide which adverts should face London, you stepped forward. You voted, donated, commented, and shared. And together, we raised the funds to transform some of the UK's busiest spaces into places of truth. We took your feedback on board, now check out the winners you chose...

Positioned directly opposite platforms, these adverts are impossible to ignore. Every day, thousands of people waiting for their tube will meet the image of a pig – someone who values their freedom as much as we value ours – and be reminded that no label, no certification, and no cleverly crafted marketing slogan can make killing kind. In a city filled with advertising that sells comfort and convenience, we have inserted empathy into the discussion.

At a time when government inaction continues to fail animals, and welfare schemes disguise suffering with falsely reassuring language, we chose to push compassion into the public conversation unapologetically. And we were able to do it because we stood united.

To everyone who voted, donated, and helped us reach commuters across the capital: thank you. Your action placed these messages underground, and your solidarity ensured that pigs are seen as individuals with lives worth living.

London is just the beginning.

Imagine what more we could achieve together: more stations, more cities, more moments where someone pauses, reflects, and begins to question everything they’ve been told about animal agriculture. Moments that move us closer to abolition.

If you can, please donate today to help us escalate this into a national disruption.

Thank you for standing with pigs and for working with us to expose abuse and demand justice. London commuters are confronting the truth right now – and we are just getting started.

As always,

For the animals.