We have submitted our complaints against the dangerous #WeEatBalanced TV advertisement. Created on the basis of promoting a “healthy, balanced and sustainable diet” and ran by the Agriculture and Horticulture Development Board (AHDB), this campaign relies on anti-vegan messaging, myths and industry propaganda.

Watch their misleading and dangerous TV advertisement below.

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We have created FOUR example letters, which can be edited by yourself and submitted to the Advertising Standards Authority (ASA). It takes just a few minutes to do!

Their campaign is going to continue throughout February and March so send your complaint as soon as you can. You can submit here.

Use our letters as guidance, but make them your own. We have covered every area in a broader, longer complaint, but we have also written three shorter letters which cover welfare, sustainability and human health – the three areas which the AHDB are referencing in their misleading advertisements.

Please do let us know any responses that you receive. Together, we can make sure this misleading and dangerous advertisement is taken down immediately.

As always,

For the animals.