What started with Starbucks is now growing into something bigger. While the leadership team at Starbucks stay stuck and refuse to reply to our celebrity backed Open Letter, we’re going directly to local businesses and asking them to make meaningful changes. 

The principle is simple: oat milk should be the default across all businesses in the UK. Not only is it better for the environment and animals, it’s what customers want. That’s why we’re bringing the message to cafés and coffee shops across the UK, and we need your help to make it a success. 

Action 1: Take Our Campaign to Local Cafés

We’ve designed brand-new leaflets and business cards that explain why oat milk as default makes sense, answer the common questions business owners may have, and share positive case studies. 

👉 Order your free action pack (UK only) and start conversations with café owners in your community. Together, we can spread the message one business at a time. If you get positive responses, please let us know so that we can come together for greater impact.

• Order your free action pack here.

Change is coming

We are building a movement of sustainability advocates, celebrities, businesses, and thousands of UK consumers who all share one goal: to make oat milk the new norm across the nation. With your help, we can create real, lasting change.

Switching to oat milk as the default dramatically cuts carbon emissions, since dairy produces three times more greenhouse gases. It’s a popular and inclusive choice: a 2025 YouGov survey found 32% of UK consumers, and 44% of Gen Z, already support oat milk as default, with demand set to rise. 

Defaulting to oat milk positions cafés as ethical and modern. It also supports UK-grown crops, reduces reliance on the troubled dairy industry, and helps farming shift toward healthier, more sustainable livelihoods. According to research by Faunalyltics, when plant-based options are offered as the default, sales of those items can jump from 17.2% to 72.5%. 

Together, we can make the UK Udderly Kind.

As always,

For the animals