Following the launch of our recent exposé at Cranswick-owned Northmoor Farm, Writer and Environmental Campaigner George Monbiot condemned our findings as “utterly reprehensible”. Visibly shaken by the footage – so much so that he had to turn it off – Monbiot is adding his voice to the growing national outrage. A long-time critic of industrial farming, he stands with Animal Justice Project in demanding a public inquiry into this systemic abuse, as featured in The Mirror.

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George later likened these hellish farms to factories, stating “it’s just that the machines you’re working with are alive and sentient and can suffer pain and distress and fear, but the logic, it’s the same as the logic of the factory”. He was joined by Dr. Alice Brough, BVM&S MRCVS, Veterinarian, who described the footage as “deeply disturbing”.

Monbiot’s reflections on industrial farming are a stark reminder of exactly what animal agriculture is – intensive, hidden behind concrete walls and without thought to each individual animals’ needs. It will never be acceptable to violate the rights of animals and for this reason alone, we must keep fighting, relentlessly, until we see an end to animal farming.

“What I saw was horrifying,” said Monbiot. “This should be a national scandal. Piglets are being killed by being slammed into concrete – many continue breathing after impact. How is this even legal? The answer is: it isn’t. The illegal killing of piglets at Northmoor Farm is utterly reprehensible. Piglets are slammed against concrete and left gasping for air – it is nothing short of state-enabled cruelty. We’ve been sold the myth of high-welfare British farming for too long. This footage exposes the truth behind supermarket pork, and it must spark a public inquiry.”

In just five days, Cranswick has lost nearly £300 million in market value, and our exposé has made headlines across more than 30 media outlets – including national newspapers and radio. This is the power of collective action. Together, we are forcing the truth into the spotlight, fighting to gain justice for pigs, and shaking the very foundations of this grotesque industry. Its collapse is no longer a question of if, but when.

As always,

For the animals.