The less-than-flattering animation features the Prime Minister giving an address to the public in which he assures them that animal slaughter in the UK is well-regulated and humane. However, each new assertion causes his nose to grow slightly longer, and his broadcast is repeatedly interrupted by disturbing scenes from inside a real British slaughterhouse. The footage was obtained by Animal Justice Project during undercover filming at a small Cheshire-based slaughterhouse earlier in the year.
Animal Justice Project is calling on the government to abandon all plans for using taxpayer money in the funding of slaughterhouses, a possibility quietly introduced through a recent amendment to the Agriculture Act 2020. According to the non-profit, many animal rights activists feel that the diversion of public funds into the “inherently violent” slaughter industry constitutes a “gut-wrenching betrayal by the government”.
Claire Palmer, the founder of Animal Justice Project, claims the issue doesn’t only concern vegans: “This misuse of public resources should be roundly opposed by all. Slaughterhouse wastewater is one of the most detrimental industrial wastewaters to the environment, and can make its way untreated into our streams and rivers during periods of flooding. Furthermore, animal slaughter is a human rights issue too, with slaughterhouse workers commonly suffering from post-traumatic stress syndrome due to the hellish nature of their work.”
This latest action in Animal Justice Project’s ongoing “Scammed!” campaign launches at a time when public confidence in the honesty of their elected officials is already diminished due to the still-unfolding No 10 Christmas party scandal. Hence, the Prime Minister is unlikely to appreciate the timing of this animation, which casts him in the role of Pinocchio.
Palmer quips: “Mr Johnson needs to show that he’s a real leader by taking swift action on this issue that affects us all.”
Animal Justice Project’s “Tour of Truth” saw the digital ad van roll through London on the 16th, Reading on the 17th, and its final destination will be Oxford today – “Super Saturday” – the busiest shopping day of the year. Animal Justice Project will be joined by Oxford Vegan Action today.
Aside from screening the animation, activists will hold placards, distribute leaflets, and give out free samples of vegan “pigs-in-blankets” – a Christmas dish that’s even more popular than Turkey, according to a recent YouGov poll. Animal Justice Project intends to convince Christmas shoppers, that they can have a fantastic festive feast, without spilling a single drop of blood (the Prime Minister’s figuratively bloodied nose notwithstanding).
Animal Justice Project is a UK-based campaigning organisation that promotes a vegan diet.Animal Justice Project will be screening a new satirical animated video to Christmas shoppers in Oxford today (Dec 18th) via the 4-metre-wide screens of a digital ad van.