2025 was a powerful year for Animal Justice Project, defined by exposure, pressure and results. From undercover investigations and nationwide events to parliamentary lobbying and industry disruption, we refused to let animal exploiters remain unchallenged.

Our work reached millions, prompted corporate and political responses, and helped drive some of the most significant conversations about the harm in animal farming that the industry has seen in recent years. Here’s what we achieved thanks to your relentless help and generous donations.

Exposing the Reality of Factory Farming

Lowfield Undercover Investigation

• 25 national media articles
• Over 750,000 views across social media
• The farm was suspended by Arla and Red Tractor
• Door-dropper actions locally and nationwide
• A protest directly outside the farm
  

Public exposure worked and the industry was forced to act.

Three Back-to-Back Cranswick Investigations

• Dozens of media articles in print and online
• TV and radio coverage
• Cranswick’s market value plummeted by £300 million in just two days
• National shame and mass pressure for an industry leader
• Direct responses from both Cranswick and the UK government
• Over 26,000 petition signatures to end illegal piglet ‘thumping’

These investigations showed clearly that Cranswick could not be trusted to regulate itself or speak of so-called ‘high welfare’ standards.

Antibiotics Investigation (Northern Ireland)

• Use of critical antibiotics on pig farms and the dangers that the public faces as a result
• Horrific suffering across all four farms
• Sparked discussions within the Northern Ireland Assembly about pig farming practices
  

This marked a major step in widening scrutiny across the UK.

Forcing political action

Parliamentary Pressure

• A Parliamentary debate was called by Terry Jermy MP following our work
• An animal welfare debate was headed by Adrian Ramsay
• Public support from MPs Tim Farron, Sir Roger Gale, and Irene Campbell
• Backed by environmentalist and journalist George Monbiot
• 25 Parliamentary Questions raised in just six months
• 87% of MPs contacted through petitions and letters (567 out of 650 MPs)

This level of political engagement is rare, and it’s driving change.

Grassroots action across the country

National Weekend of Action for Pigs

• Coordinated 17 groups across the UK to take part in collaboration with We The Free
• Reached thousands of people directly on the streets and tens of thousands of leaflets and factsheets handed out
• Screened our Pig Movie Challenge, exposing every stage of the pig industry

This was grassroots activism at scale.

Starbucks Campaign

• 12,000+ petition signatures
• Featured in Ethical Consumer Magazine
• 15 demonstrations at Starbucks locations throughout the year with our Cows Die for Dairy crime scene art piece
• An Open Letter signed by dozens of celebrities, experts, NGOs and animal sanctuaries calling on Starbucks to make oat the default
• Heather Mills joined a live TV debate covering the issues within dairy farming on our behalf
• Several media outlets covering the campaign’s efforts

Sustained public pressure kept the issue firmly in the spotlight and allowed us to grow Udderly Kind into a stronger, more impactful campaign.

Disrupting Tesco’s AGM

• Disrupted Tesco’s AGM
• Protestors took the stage chanting “Tesco drop Cranswick”
• Clear message delivered to both Tesco and Cranswick: we are not backing down

Our first-ever stage disruption reached local media outlets and sent a direct message to both Tesco and Cranswick.

Cranswick Pig Farm Objections

• Successfully lobbied a council in Norfolk to reject the planning application for a new chicken and pig farm, which would have housed over 700,000 animals per year
• Mobilised activists across the country to take part and object

This is yet another farm that will never come into existence through our combined campaigning efforts.

2025 proved that relentless pressure works. Investigations lead to exposure. Exposure leads to action. And action leads to change. As we move into 2026, we are more determined than ever to keep challenging animal exploitation, corporate wrongdoing, and political complacency until meaningful reform happens.

Thank you to everyone who has supported, shared, protested, signed, wrote, and stood with us this year. A special shout-out to our generous supporters who have donated to our cause and enabled us to work tirelessly for our fellow animals. This work is only possible because of all of you.

As always,

For the animals.