As part of our Café Outreach Weekend of Action, we’re asking for support with three key actions. They are simple ones to take, but they have the potential to create lasting change.

Encouraging cafés to adopt more sustainable and ethical practices can start with friendly conversations during quieter hours in person or on the phone. Asking open questions, like whether they serve oat milk, opens the door to suggesting it as the default. Pointing them to resources such as the Udderly Kind campaigns page and survey can help turn that curiosity into meaningful, values-driven action. You can find more details below on how to take part.  

Action 1 - Leave them a positive review 

Google reviews are a great way to give a café a nudge, as all businesses read their online reviews. This isn’t the time to be harsh or critical, but constructive and helpful. Leave a café a friendly review and praise them for offering plant-based options, but encourage them to make oat their default. Unfortunately, Google won’t let you leave a website link in a review, but you can urge the reader to do their own research.  Here is an example you could use: 

It’s great that [insert café name] offers so many plant-based options on their menu, but I’d love to see them go a step further. Campaigns like Animal Justice Project’s Udderly Kind show how making oat milk the default can be a truly progressive move, gently encouraging ethical and sustainable choices. The future is oat — it would be fantastic to see [insert café name] make it the new normal.

Action 2 - Submit their details 

Did you have a great conversation with a café owner? Did they seem really interested in our campaign literature and were thinking about switching to oat milk as default? Or perhaps you know of a café that is plant rich or vegetarian that might be interested in defaulting to oat milk. Please submit their details here and we will follow-up with them and give them a nudge with a postal letter or email. 

Submit their details and we’ll send them a letter. 

Action 3 - Give them a call 

Talking to people in a friendly way is a brilliant way to get them on our side. We recommended calling cafés outside of busy hours, and asking open questions to plant seeds in the minds of the owners. 

You could start by asking them if they serve oat milk, most will say yes, and you could use this as an opportunity to see if they’ve considered making it their default. From here you can point them towards our campaigns page www.udderlykind.org which includes a link to a survey where they can give feedback to us on the idea. 

Here is a script you can follow to make things easier for you: 

Hi, is this [Café Name]?
Great, thanks for taking my call! I’ll keep it brief. I was just wondering—do you currently serve oat milk?
[Let them respond]
That’s great to hear! I’m speaking with a few cafés at the moment, and I was curious—have you ever considered making oat milk the default option instead of dairy?
[Let them respond / share thoughts]
That’s really interesting, thanks for sharing. There’s actually a growing conversation around this, and some cafés are finding it works really well for both customers and sustainability.
If you’re open to it, there’s a quick page with more info and a short survey where café owners can share their thoughts. I can point you to it—it’s just udderlykind.org.
Would you be interested in taking a look?
[Respond accordingly]
Thanks so much for your time—I really appreciate it. Have a great day!

Lets Make the UK Udderly Kind

Thank you for your support with our campaign. Only together can we have a big impact, only together can we make oat milk the new normal nationwide.

As always,

For the animals!